Background
It seems everyone wants to design a
channel for the new pay-TV operators. When the rush comes,
the operator is going to have to choose which ones to see,
as it will be impossible to interview all proposers and
assess their competence.
If all prospective designers receive a
simple course in channel design and business plan writing,
the operator’s time will be saved, and the presentations
will possess attraction and innovation, as well as make
sound business sense.
Who should attend this
course
All potential presenters of new channels
as the operator wishes to sponsor
What’s in it for the
operator?
1.
A visible demonstration of social responsibility in
upgrading skills.
2.
Reduction in costs of rejecting incompetent
presentations.
3.
Mining from the pool only the most competent and
teachable.
What's in it for the
learner?
1.
Mastering a systematic approach to channel design
2.
An intuitive understanding of the workings of pay-TV.
3.
Development of a focus on subscribers rather than
audiences.
What you will learn
At the end of this course, you will be
able to:
1.
Describe the local and global media environments
2.
Distinguish between pay-TV and free-to-air TV.
3.
Detail how pay-TV works
4.
Detail the elements of pay-TV content
5.
Analyse a pay-TV channel
6.
Target an audience
7.
Construct a channel
8.
Collect all the elements for a business plan
9.
Align the channel design to the operator’s needs
10.
Design a budget
11.
Write a business plan
What does the course
include?
v
Interactive, skills-based
training
v
Assessment and
certificate
v
Full delegate handbook.
v
Customised textbook
v
Individual evaluation
v
Teas
How much does it cost?
R10 000 per learner, maximum of 15
learners per class.
How long does it take?
Three full consecutive days
How is it evaluated?
Every delegate will be required to
complete a simulation project project, in which they will
design a channel and write a business plan. Media Africa
will assess competency, and after external moderation, award
a certificate of competence
Learning Objectives
|
Mod |
Name |
Learning
Objectives |
|
Day one |
|
1 |
Describe the
local and global media environments |
1.
Define media
2.
Position TV within media
both in South Africa and abroad. |
|
3 |
Distinguish
between pay-TV and free-to-air TV. |
1.
Detail the value of chains
of free-to-air TV and Pay-TV.
2.
Compare and contrast the
uses to viewers of free to air and Pay-TV |
|
2 |
Detail how pay-TV
works |
1.
Describe the structure of
Pay-TV.
2.
Define the economics of
pay-TV.
3.
Analyse the social impact
on the pay-TV market.
4.
Describe the legal
restraints on Pay-TV. |
|
4 |
Detail the
elements of pay-TV content |
1.
Define local and global
channels.
2.
Describe how to acquire a
channel.
3.
Describe how to align
channel content to a target audience |
|
4 |
Analyse a pay-TV
channel |
1.
Develop a methodology for
channel design.
2.
List the constraints
programme cost. |
|
Day Two |
|
5 |
Target an
audience |
1.
Define a concept
2.
Conduct and features and
benefits analysis.
3.
List content sources.
4.
Cost content
5.
Define income streams |
|
6 |
Construct a
channel |
1.
Synthesise programme
structure
2.
Schedule content
3.
Cost the schedule
4.
Calculate income |
|
Day Three |
|
7 |
Collect all the
elements for a business plan |
1.
Define the plan format.
2.
Restate objectives
3.
Restate target audience
4.
Restate rationale for long
term appeal
5.
Check all elements |
|
8 |
Align the channel
design to the operator’s needs |
1.
Design a matrix-based
alignment tool.
2.
Check alignment |
|
9 |
Design a budget |
1.
Calculate short, medium
and long term costs.
2.
Calculate all income
streams.
3.
Write a budget |
|
10 |
Write a business
plan |
1.
Check all elements
2.
Write plan.
3.
Conduct an analysis to
check the plan. |
| 
