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COURSES FOR 2010

“Evaluating Content”


Background

Are you ever presented with programme proposals and you have to evaluate whether the proposal will do the job or not?  Or do you have to compare two scripts in order to choose one of the?

Or perhaps you have to view a whole batch of programmes and have to select only one?

How do you do it? How do you know that you are fair, to both the broadcaster and the audience?

This course is all about TOOLS, how you choose the tool, how you adapt it, and how you use it.

This interactive and experiential course makes use of the group to examine tools, place them in context and then adapt them for specific purposes.

Who should attend this course

Everyone who works in television and has to evaluate proposals, scripts and completed programmes.

What's in it for you?

You will be able to answer the questions:

  1. what do I want to achieve,

  2. which is the right concept for the job,

  3. what method of production is the best way, and

  4. how well did the programme do?

If you cannot answer these questions with every job you do, then this course is essential for you.

What you will learn

At the end of this course, you will be able to:

  1. Analyse a product for evaluation criteria.

  2. Select an appropriate tool.

  3. Adapt the tool for a specific purpose.

  4. Evaluate the use of the tool.

What does the course include?

v      Interactive, skills-based training and full delegate handbook.

v      Resource CD

v      Teas