Background
Do you imagine your programme proposals
to the broadcasters being dumped in the waste paper basket
or are you too afraid to even submit them?
Commissioning editors comment that 90% of
the proposals they receive are unreadable. The training
required for competent pitching is considerable.
One of the problems is that a one-day
pitching workshop gets you nowhere. This successful course
has launched many independent producer careers. It pulls
together everything that a person must know to submit a
competent proposal.
It includes the media environment, media
convergence, audience analysis, concept development and
Howard Thomas’s unique matrix system for targeting an
audience.
This outcomes - based, SAQA compliant
course includes Learner Handbook, free pitching book, full
resources for demographic and psychographic analysis, full
assessment of competence and personal attention to your own
pitch.
Furthermore, this course is experiential
so that after three days participants WILL be able to write
a competent proposal!
Who should attend this
course
Everyone with a concept they wish to
pitch to a broadcaster; producers; writers; directors
What's in it for you?
Everyone has an idea of the "perfect
TV programme". Here's your chance now to turn your
dreams into reality.
It doesn't matter whether you are just
a TV lover, or someone who wants to become a top producer,
you need this course. It is experiential - you will
actually DO it, not just learn the theory. You will
perform all the steps from targeting an audience - all the
way to presenting it.
This course actually delivers results.
What you will learn
At the end of this course, you will be
able to:
v
How to analyse a
commissioning brief
v
How to develop a concept
v
How to target the audience
v
How to write a treatment
v
How to pitch.
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