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There is usually no one source of information
that can help with deriving additional sources of
revenue for television programmes. Using the latest
data from AMPS, the following data indicates just
one of the creative ways in which the data can be
arranged to show a "picture".
|
LSM |
Population (‘000) Adult |
Av income pm |
% with TV |
Adults with TV |
|
1 |
1 064 |
1 080 |
8 |
85 |
|
2 |
2 723 |
1 401 |
38 |
1 035 |
|
3 |
2 943 |
1 795 |
65 |
1 913 |
|
4 |
4 570 |
2 536 |
80 |
3 656 |
|
5 |
4 852 |
3 122 |
92.2 |
4 474 |
|
6 |
5 603 |
5 386 |
96.2 |
5 390 |
|
7 |
2 943 |
8 677 |
97.8 |
2 878 |
|
8 |
2 160 |
12 337 |
97.5 |
2 106 |
|
9 |
2 536 |
16 296 |
98.3 |
2 493 |
|
10 |
1 910 |
23 054 |
98.8 |
1 887 |
|
|
|
|
|
25 917 |
In
actual fact, the figure is higher as people
who do not have a TV license are not likely to
respond honestly
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