about us

About Busvannah

About people

Our Mission and Values
What we have done
Corporate documents
Training
Audience Science
Management
Production
Broadcast management
Training & Assessment
Training Systems
Development
Personal development
Company Development
Product development
Industry development
Development Resources
Consultancy
Services
Feasibility
Economic Research
Audience Research
Business Plans
news
Press Releases
News
Books / Articles
Downloads
 
Queries
ph:011 678-6016
fax: 086 503 0670
info@busvannah.co.za
Postal address
PO Box 2927, Pinegowrie, South Africa 2123
Physical Address
15 Kings Park, Windsor East, Randburg
 
 
 
 
 



Audience Research

Some of our publications are available for download.  For a list of free downloads, click here
A sample of the published articles and other resources we have written are included.  Click here for a list.

There is usually no one source of information that can help with deriving additional sources of revenue for television programmes. Using the latest data from AMPS, the following data indicates just one of the creative ways in which the data can be arranged to show a "picture". 

 

LSM  Population (‘000) Adult Av income pm % with TV Adults with TV
1 1 064 1 080 8 85
2 2 723 1 401 38 1 035
3 2 943 1 795 65 1 913
4 4 570 2 536 80 3 656
5 4 852 3 122 92.2 4 474
6 5 603 5 386 96.2 5 390
7 2 943 8 677 97.8 2 878
8 2 160 12 337 97.5 2 106
9 2 536 16 296 98.3 2 493
10 1 910 23 054 98.8 1 887
        25 917

 In actual fact, the figure is higher as people who do not have a TV license are not likely to respond honestly