The most probable scenario for the future is the rising popularity of Video on Demand (VOD) with services like Showmax and Netflix. We refer to this as non-linear programming. It does not run in a straight line like our current programme schedules, but the individual programmes can be chosen by the viewer, so that the viewer sees what they want to see, and when they want to see it.
But linear programming, run by the broadcaster on a schedule, won't go away. Rather, there will be drift from national linear (scheduled) channels, to more regional and local channels. Community TV is an example of where we are probably heading.
Very often we avoid evaluating training because we don't want to find out that it didn't work. But that's exactly what we want to find out. If it worked, then we just get on with the job. If it didn't work, things are about to get exciting - getting it right.
People avoid making comments about just HOW creative a work is. They regard it as so subjective that the individual opinions of a panel of at least 5 must be averaged in order to get something that could be objective.
But, is this necessarily so? Can you MEASURE creativity? In the same way as you measure length in centimetres, or weight in kilos?