Community Television

The most probable scenario for the future is the rising popularity of Video on Demand (VOD) with services like Showmax and Netflix. We refer to this as non-linear programming. It does not run in a straight line like our current programme schedules, but the individual programmes can be chosen by the viewer, so that the viewer sees what they want to see, and when they want to see it.
But linear programming, run by the broadcaster on a schedule, won't go away. Rather, there will be drift from national linear (scheduled) channels, to more regional and local channels. Community TV is an example of where we are probably heading.

Audience Oddities

Audiences are not predictable or definable. It takes years, humility and discipline to understand audinces.
Perhaps this short piece, will show why.

The Science of Entertainment

Psychology claims to be a science. So does business. Both would like to run away from being humanities, to being the same sciences as physics and mechanics. So, is entertainment a science?

Media Law and Ethics

The Freedom of Expression Institute published this booklet for community journalists. It is excellent and applies equally for all journalists, and buyers of content for television.
For a more in-depth study of Media Law and Ethics, I highly recommend:
A Practical Guide to Media Law by Dario Milo and Pamela Stein, published by LexisNexis, Durban. 2016.
It is also available from

Getting a Job

"Hi. Where are you working now?"
"I'm not and I don't understand it. I've worked on a lot of projects, and I really think my CV looks good. I've emailed it to absolutely everyone, and I've not had a call or an email."
Well, that's exactly where you have gone wrong.

Starting a Production Business

As part of assessment, I always ask students what they are going to do. Often, it's "I'm going to start a production house." Or an equipment rental business. That's great. But it's not that easy.

Evaluating Training

Very often we avoid evaluating training because we don't want to find out that it didn't work. But that's exactly what we want to find out. If it worked, then we just get on with the job. If it didn't work, things are about to get exciting - getting it right.

Measuring Creativity

People avoid making comments about just HOW creative a work is. They regard it as so subjective that the individual opinions of a panel of at least 5 must be averaged in order to get something that could be objective.
But, is this necessarily so? Can you MEASURE creativity? In the same way as you measure length in centimetres, or weight in kilos?