WHAT IS Audience Science?

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Audience Science covers all the studies of audiences.  There are many applications: Targeting an audience is used by scriptwriters, producers, directors and broadcast schedulers. Audience psychology is used by all the media, and all the creative industries. Genre psychology is used mainly by broadcasters and independent producers. Audience analysis is used by broadcast schedulers, ad sales managers, media buyers and also independent producers. Much of the same ground is covered in all these sub-divisions, but they all relate to MARKETING MEDIA STUDIES AUDIENCE ANALYSIS

Quick Guide   How we came to develop Audience Science   Audience Motivators   Audience Theory   Studying Audiences   South African demographics TRAINING PROGRAMMES   Audience psychology   Pitching   Evaluating content