|
For details of Audience data sites, (See our
Links)
Here are some tables of interest that we have gathered and
put together ourselves. In many cases, sources are
inconsistent, and data has to be manipulated to start making
sense.
Adspend revenue (in ZAR 000's)
|
|
2002 |
2003 |
2004 |
2005 |
2006 |
|
Print |
4 112.1 |
4 758.1 |
5 742.5 |
6 804.1 |
8 018.8 |
|
Cinema |
76.3 |
87.4 |
253.7 |
591.2 |
393.3 |
|
Radio |
1 475.3 |
1 697.8 |
1 930.5 |
2 362.2 |
2 645.6 |
|
Outdoor |
427.5 |
517.1 |
623.6 |
788.2 |
1 023.3 |
|
TV |
3 632.2 |
4 401.9 |
5 555.2 |
6 331.1 |
7 702.6 |
|
Internet |
45.7 |
49.4 |
116.0 |
140.7 |
174.1 |
|
Direct |
91.1 |
119.9 |
122.5 |
121.5 |
136.3 |
|
Total |
9 860.0 |
11 631.6 |
14 343.0 |
17 139.0 |
20 093.9 |
Sources based on ACNielsen
This table shows the breakdown of the Living Standards
Measurements in relation to the income and buying power.
this is useful when determining the maximisation of income
|
LSM
|
% pop
|
Monthly
Income (Rands)
|
% inc
|
% with TV
|
No. of
viewers
|
No. TV sets
|
% buying
power
|
|
1
|
10.2
|
804
|
2.4
|
10
|
448,800
|
195,130
|
0.3
|
|
2
|
14.3
|
962
|
4.0
|
17
|
1,069,640
|
465,061
|
0.9
|
|
3
|
14
|
1,188
|
4.8
|
28
|
1,724,800
|
749,913
|
1.8
|
|
4
|
13.6
|
1,570
|
6.2
|
45
|
2,692,800
|
1,170,783
|
3.6
|
|
5
|
12.5
|
2,230
|
8.0
|
60
|
3,300,000
|
1,434,783
|
6.3
|
|
6
|
12.6
|
3,619
|
13.2
|
70
|
3,880,800
|
1,687,304
|
12.1
|
|
7
|
6.4
|
5,675
|
10.5
|
80
|
2,252,800
|
979,478
|
11.0
|
|
8
|
5.8
|
7,587
|
12.7
|
90
|
2,296,800
|
998,609
|
15.0
|
|
9
|
5.6
|
10,245
|
16.6
|
98
|
2,414,720
|
1,049,878
|
21.2
|
|
10
|
5
|
15,076
|
21.8
|
98
|
2,156,000
|
937,391
|
27.9
|
|
|
100
|
|
100.0
|
|
22,237,160
|
9,668,330
|
100.0
|
|
| |
|
| |
|
| |
|
|
|
|
