Postal
address
PO Box 2927, Pinegowrie, South Africa 2123
Physical
Address
15 Kings Park, Windsor East, Randburg
courses
Pitching
This course is highly acclaimed, and a significant number of
those who have received certificates are now successful producers,
receiving commissions from South African broadcasters.
The course runs for three
consecutive days. It is designed to s specific outcomes
standard, is assessed and a certificate of competency is issued.
People credited with this standard will be able to:
Analyse a request for proposals
Develop a concept
Analyse audience benefits.
Define a target psychographic audience.
Define a target demographic audience.
Define and evaluate the target audience.
Write a project treatment with target audience.
Submit a proposal
In South
Africa where there is no capital available for small businesses to
start up in the entertainment and media, first time entrepreneurs
and small businesses have to rely on the commissions that come from
broadcasters. The experiences of broadcasters (and for that matter,
the
private, NGO and government sectors) is that first time
entrepreneurs and business in the early stages of development, do
not have the fundamental skills required to develop projects and
present them in a way that is appropriate to the request for the
proposals.
In any
business, there are two basic steps:
Look for
a gap in the market, and then look for a market in that gap.
Tie up
your distribution first.
This standard
conforms to both these rules. At the same time, it interrogates the
emotional needs of audiences within the framework of the media in
South Africa.
If you are interested in attending any of the FREE
lectures given by Howard that explain the concept of Audience Analysis,
and introduce the courses, put your name down so you van be notified
by email. Click here
Specialised training
We offer customised training courses in:
Audience
targeting
Understanding audience research
Commissioning programmes.
Evaluating
programmes
Co
production
Programme
exchange
Television
in Africa
The future
of electronic communication
Entertainment and media economics
Contact us.
These courses ate NOT off-the-shelf. We design to
your needs.
(01 UA) Understanding Audiences (One
Day)
This is a must for anyone
working in entertainment and the media
seriously considering a long-term career
in the media, or
starting off a career now.
It is a one-day introduction to audiences. These courses are
scheduled so that delegates from the same sector share the course together. If
you are the print media, you will be scheduled together, as will people
in film, television, radio, theatre and so on.
This course is experiential, and structured to the specific needs
of the group. Full notes and workbook are supplied. It
is not standards-based, is not assessed and therefore no certificate
can be issued.
This is designed for the professional who knows where she or he
is going. If you have made up your mind which branch of entertainment
or media you are staying in, and what career path you intend to follow,
then this is for you.
This four-day course takes place over four weeks. In between
classroom days, you will be involved in heavy project work. The
course is designed to an enterprise standard and is fully assessed. Those
assessed competent will be certificated.
This intensive course is for the professional whose work depends
on understanding the psychology of audiences. Courses are designed
to meet the needs of the sector you work in, so you will learn in a
group with people from the same branch of entertainment or the media.
The course takes place over six weeks, involving six classroom days.
In between classroom days, you will be involved in heavy project work. The
course is designed to an enterprise standard and is fully assessed. Those
assessed competent will be certificated.
There are two courses to choose from. The two day course is
for persons who want to be able to use written training materials to
train.
The course gives you the skills to conduct a needs analysis, prepare
for training, train and evaluate the training.
The four day course includes the valuable skills of designing the
training, designing a preparing training materials, as well as all
the skills on the two-day course.
There is also a third course on Training Management.
These courses are conducted by arrangement, and can be tailored
to meet your organisations specific needs.
There are three courses in this series and each one is aligned to
a SAQA Unit Standard. The standards are:
ASSMT 01 Plan and Conduct an Assessment
ASSMT 02 Moderate an assessment.
ASSMT 04 Design an Assessment
Each of the courses is different. Plan and Conduct an Assessment
is two days, Moderate an Assessment is one day and Design an Assessment
is three days.
These courses are conducted by arrangement, and can be tailored
to meet your organisations specific needs.
This course is designed for people who have to design, manage and
evaluate projects, events and productions within the creative
and cultural industries.
Although there is a standard course, most people need training to
meet their needs, and the needs of their organisations.
For this reason, this course is usually adapted to the systems,
software and needs of the person or organisation.
These courses are conducted by arrangement, and can be tailored
to meet your organisations specific needs.
We offer a variety of courses, seminars, workshops and interventions
in this area..
Some organisations need managers upgraded, others need future managers
identified and mentored.
Still others might need to upgrade all the people within their enterprise.
We offer a variety of tried and tested courses, some directed to
existing Unit Standards, but in most cases, specific Enterprise Standards
are written.
Courses can take place during days, in evenings or over extended
periods of time.
These courses are conducted by arrangement, and can be tailored
to meet your organisations specific needs.
ph:011
678-6016