1968
For the first time I asked prominent managers in the theatre business, "Why is it that we think we have the greatest show on earth, and the public hates it?  No one could answer me.

1969
I asked the most successful theatre manager in South Africa the same question.  He replied, "We do our best.  Sometimes we win and sometimes we lose.  That's show business!"

1970
I was working in radio for a while and got the same evasive answers from radio managers.

1971
I was working in films, and the worst-made were often the greatest successes.  I wondered that there must be an answer.

1975
I worked in television, and I had no answers as TV was young to the country, and everyone watched everything - just for the novelty of it.  I still had no answers.

1976
I travelled during my leave throughout Europe and the USA , and met many people who at last started me looking in the right place

1980
I was making films for the corporate world, and I had my first introduction to consumer psychology in banking, insurance and supermarkets. At last, I was beginning to see the connections

1990
I organised the first ever multi-point live inter-continental satellite seminar for a pharmaceutical company.  Once again, I was standing with one leg in entertainment and one in the world of consumption.  I wrote my first paper on the subject and delivered it at the next marketing conference of the company.  From then on, I was delivering papers on consumer psychology on a regular basis.

1992
I was now delivering the same sort of paper at every conference

1995
I started editing the industry trade journal, and was writing extensively.  I was also travelling to Europe and the America's, and refining a theory that entertainment psychology and consumer behaviour are in fact the same subject.

1998
I wrote my first book on the subject: "Pitching Secrets".  As a result of this success, I started workshops and seminars to help people understand that there is something scientific in entertainment.

1999
I wrote "The Ratings Game" which was also delivered as a workshop.  I also addressed an international audience for the Royal Television Society in Amsterdam at the IBC conference

2000
The sell-out training course "Audience Ratings" started a snowball effect.  I was now lecturing, training and delivering papers at the SABC, Broadcasting Africa Conference, MIDI Trust, Sasani, AVEA, CAFTEP and M-Net.

2001
I started on my major book "Scientific Entertainment" which is still in progress.  I was training and lecturing regularly now at Wits University, AFDA, RAU, Pretoria Technikon, NFVF and AVEA, all on the same subject and watching it grow and develop.

2002
I was taken on a countrywide lecture tour by the Council of Shopping Centres on the subject of entertainment psychology and shopping. I continued to train at AFDA, Wits University, NFVF, AVEA, RAU and the IPO.  I also put two large scale training courses through clinical tests: my Producers Training course, that amalgamated all the work I had done on SMME development, and the current course "Audience Analysis.  During this year, it went through three re-writes.

2003
I trained again at AVEA .  As a result, I was invited to a tour of Europe by the parent organisation EAVE.  By now, the Audience Analysis course was tried and tested.  I was qualified as an outcomes-based trainer, assessor and moderator to SAQA specifications.  I also qualified as an assessment guide writer.  I reformed the Audience Analysis course to be totally SAQA-compliant.

2004
By this time a variety of courses were written and tested.  They were then successfully run at Botswana television, SABC, Multichoice, NEMISA and Wits University.  More ways of extending the skills were developed especially into broadcast scheduling.

2005
Courses were now developed into organisation development interventions.  All activities had now been concentrated on broadcast and media management.  Groundbreaking work was now completed with the SABC, CBA and SABA.  "Art of Pitching" published.

2006
Major training and development interventions in broadcast management, audience psychology and broadcast programming.  "Art of Co-production" published.

Start of bi-annual workshops in Broadcast Programming at Rhodes University.

The start of a large project to training all Commissioning Editors at SABC in unit standards based production, commissioning an management.

2007
Short courses and packages of courses launched in broadcast programming and management; audience psychology and measurement; pitching; co-production; media literacy, and audio visual translation.

Research into subtitling for SABC.  New workshops at Rhodes, UJ and TUT universities.

Groundbreaking new training  in subtitling for PANSALB.

2008
Completely new books and courses designed and registered on Pay-TV, audience psychology, broadcast management, audiovisual translation and audience research.

Alignment of curricula for three tertiary institutions to meet accreditation needs for both SAQA and CHE.

Alignment of four other courses written prior to SAQA, to meet the SAQA requirements of today.

Skills needs analysis for MAPPP-SETA.

Confidential reports for broadcasters on the future scenarios.

Training supervisors at the new e.tv 24-hour news channel to conduct and evaluate on-the-job training.