There's a lot of nonsense in pitching. There are people who want it to look more difficult and mysterious than it really is, and then there are those who say it's complicated because they don't understand how simple it is.
The whole process of Pitching is easy when you realise that the key constituency is the audience and no-one else.
No Nonsense Pitching takes a new and sensible approach to pitching. It puts each element in its right place, and looks at it as a logical step by step approach that focuses on the end - the audience.
It always sounds too good to be true: The broadcaster gets free programming, the advertiser pays for the production of the programme, and in return, the advertiser can get naming rights, product placement - and a whole variety of things that fall under the new name of "Native Advertising".
But is it such a good deal? There are many problems, not least is audience resistance to the use of their programmes for advertising. As is always is with something that is too good to be true, it's often too good to be true.
Educational TV requires an extra person in addition to the usual suspects. It requires and educationalist. This simple booklet by Howard Thomas gives you an overview of the educational theory that has to be integrated into television production.
It applies equally to broadcast, streamed and VOD.
Once a piece of content (a programme, YouTube clip, item for streaming) is made available and viewed, the work has only just started. The reception, the number of viewers, the feelings and satisfaction of those viewers and users, must be measured.
How else do we improve, but, to learn from the lessons of the past in Evaluation?
This short booklet has technologies and techniques that are still timeless. Every programme on each medium has to be evaluated in a different way, so these are just some of the many tips.
Some say that broadcast management is easy to understand, because it's no more than a factory. Others say that it has the same model as any form of media.
This simple book shows that it is simple, because it's a business model derived simply from an emotional bond with the audience. The text is a composite precis of lectures delivered by Howard Thomas in educational institutions all over Africa.